At Seaton, we aim to serve the leather industry with four main pillars of competence. These are high quality products, competitive pricing, best-in-class logistics and excellent technical service. We are well aware that this simple approach is not a revolutionary new business model. However, we truly believe that, if we offer our customers a superior performance in each of these four key areas than any of our competitors, we will be assured of continuing success. It is certainly an approach that has served us well so far!
The people at Seaton have a twenty-year history of partnership with major European brands in the leather chemical industry. Consequently, we have accumulated a deep know-how of the way in which these reliable and reputable companies work. This knowledge covers the whole spectrum of company operations extending from R&D to Production, from Sales & Marketing to Logistics and from Technical Service to Total Quality Management. As a result, today, we are able to offer our customers a world-class service based on our accumulated experience of the best practices employed by these renowned mentors.
In 2004, a select group of senior R&D specialists and product managers from several multinational leather chemical companies came together to establish Seaton Chemicals Ltd. Our founding team, with a combined experience of 145 years in the industry, then set about developing products for the leather industry. Within 18 months, they had successfully established manufacture of a small range of leather processing chemicals in the north of England. In 2010, following strong sales growth, especially in the Chinese market, we opened production facilities in Guangdong Province in south China. In 2012 , due to ever-growing demand, a sales office was opened in Hong Kong closely followed, in 2013, by the establishment of a state-of-the-art application laboratory in Panyu, Guangzhou. In 2015, we proudly opened our new production company, Nanxiong Seaton Chemicals Limited, in the north of Guangdong Province.